Welcome to Siren Money! This is my site dedicated to helping you build businesses, escape the rat race, and build the life of your dreams.
But first, who am I? Why should you care at all about what I have to say?
My name is Mr. Siren. I am in my late 20’s, and I like coffee and dogs. But more importantly to you, I am a regular person who has successfully started and scaled multiple online businesses (niche sites, low/high-ticket dropshipping, real estate flipping) since starting in 2016.
Last year my e-commerce company did $1.2 million in sales.
Of course, this is not all profit, but it profits enough for me to live life on my terms.
Anyways, I created this site to help people like you do the same. I think there are so many misconceptions about what it means to be an entrepreneur and the type of person who can become successful.
I was not selling lemonade at age 5 and plowing money into investment funds from age 12 or anything like that. I am not extraordinary, I’ve just simply developed the skills to build businesses over many years.
And it’s changed my life. My goal is to change yours as well. So let’s go back to the beginning of my journey, and I can give you an outline of what I’ve done over the years, what has worked, and what hasn’t. The triumphs and the hard parts.
2016 – MY HUMBLE BEGINNINGS
In late 2016, I was fresh out of college and working as a real estate agent. It was an all-commission job, and half of the year sales were completely dead.
I was sitting at a desk all day not making any money for six months at a time. So I started looking into ways to try and make some money online.
As I’m sure you know, “making money online” is quite the rabbit hole to go down. The first thing I came across that was legitimate was MTurk.
In case you don’t know, MTurk is a service run by Amazon by allows companies to outsource small tasks to “Turkers”, who make .10 here or .20 there answering surveys, questions, providing feedback, and things like that. After a month of toiling away each day, I had made something like $25.
It wasn’t a lot, but it was something. However, everywhere I looked I read about this thing called “affiliate marketing”, and that people were making hundreds, or sometimes thousands of dollars a month passively.
I looked at my easily $25 payout and figured it was worth a shot. So I bought a course from some guru for $20. And it stunk.
Well, I shouldn’t say it stunk. It was certainly worth $20, but it promised me unlimited wealth would come raining down from the sky while I sat at my desk with my feet up.
That didn’t happen, but it taught me how to set up a WordPress site and get the ball rolling driving a little bit of traffic to my articles. Over the next year, I continued to learn more and more about SEO and affiliate marketing. And then something amazing happened.
THE FIRST SALE
One day I checked my dashboard and felt a wave of endorphins rush over me.
It worked. Someone had purchased something from my affiliate link.
It was a “NO EXIT” sign, which looking back now is fitting, because I was hooked. That day changed my life.
Because I knew it was possible. Sure, I hadn’t made a million dollars – in fact, I think I made 30 cents. But I saw the possibility of this changing my life.
So I kept writing. More keyword research, more articles. Traffic slowly started to go up, as did my monthly payouts. $10 a month. Then $50. $100. $200. $500.
GOING FULL-TIME WITH NICHE SITES & PIVOTING
By June 2018, I cracked the $1k a month mark and was driving 50,000 people a month to my website. I was amazed. I built out some more sites.
I even quit my real estate job, forecasting that I would be at the $3-4k a month mark soon if the growth continued. But then it happened – my first Google Update.
In August 2018, my site was decimated by an algorithm update. I had learned the hard way about relying solely on one source of traffic and income.
I’m not going to lie, it was tough. But I dusted myself back off and got up again. I started learning how to do Pinterest marketing since the niche I was in was popular on Pinterest.
And it worked. It took about a year of learning that platform, but eventually, my traffic reached its original numbers and then surpassed it. 
At its peak, I was making $100/day driving free traffic from my Pinterest account to my niche website. At this point, I was also using display ads to monetize, since I wanted to further diversify.
And then it happened again. The platform I used to help run my Pinterest account, Tailwind, notified us that Pinterest was going to be making changes to its best practices and recommended we follow suit.
I chose not to. I was brash. I was young. I had seen incredible growth in both traffic and profit, and I didn’t want to mess with any of that up.
I woke up a week later to find my account had been banned. Ouch. It was time to go back to the drawing board again.
INCOMES DROPSHIPPING & PAID TRAFFIC
At this point, I had only built online businesses using free traffic. There was a whole separate side of the marketing game that I had never even touched – paid traffic. Ads.
So I started learning about dropshipping. For those of you who don’t know, dropshipping means a couple of different things depending on who you ask.
On one hand, dropshipping is an order fulfillment method – it means it simply means shipping directly from a manufacturer (or distributor) to a customer. You take an order, they fulfill it.
On the other hand, when people refer to dropshipping in casual conversation, they normally mean running social media ads for relatively low-priced goods coming out of China.
The truth is, this is just one method of doing dropshipping – but for the sake of trying to limit confusion, I’ll refer to this as “low-ticket dropshipping”.
Anyways, I started with low-ticket drop shipping in early 2020. I learned how to play the game and tested about 8 products before finding my first winner about five months in.
And it worked.
I made about $15k net profit over the course of a month with a single product. Then, when that product started to lose its profitability (which is just what happens with low-ticket dropshipping – you have to always be testing new products), I sold the store off to eager up and comer for about $10k.
He bought the built-out store, some future potential products I had found, and a few months of consulting directly from me.
All and all, I had netted about $25,000 in a handful of months. Life was good.
At this point, I had a bunch of options to consider. I could have continued with low-ticket dropshipping. I could have spun it off into private labeling utilizing a US-based warehouse.
I could have moved into Print-On-Demand, which is just another type of dropshipping where the products are made to order.
I decided to give high-ticket dropshipping a shot.
HIGH-TICKET DROPSHIPPING SUCCESS
At this point, it was the Summer 2020 and I had learned a lot. I had made some good money using paid traffic, and the niche sites were still churning out about $300-800 a month in the background completely hands-off.
I had options.
I had experienced the wonders of paid traffic – which at its best, works as a money-printing machine. It takes time to get there, but when it works, you put a dollar in and get $2 out. And scale it as hard as you can.
However, with low-ticket dropshipping, you always need to be testing new products as I previously mentioned. I saw a path to making $100k+ a year net profit, but it would mean launching dozens of products every month. It’s very “boom and bust.”
I wanted more stability. See, low-ticket dropshipping is all about creating demand.
You are looking to create an impulse purchase from cold traffic – meaning someone who has never seen your ad before. This is amazing because when it works, you can turn complete strangers into customers. It’s fast.
But, there is no underlying demand. Once the ads stop being profitable, you are done for. You have to keep testing new products.
High-ticket dropshipping, on the other hand, is about functioning as a retailer.
You are just capturing demand for products that already exist and have a built-in interest. Plus, as the name would suggest, the items are more expensive, so you need to make fewer sales to make a significant profit, and those sales tend to be more stable.
Anyways, I launched my high-ticket dropshipping store in August of 2020. Lifetime sales have been $1.7 million, and it’s been less than two years since we started operating. We do about ~$100k a month in revenue.
I have two full-time employees and a handful of VAs, so I’m removed from the day-to-day operations.
About half of our sales come from paid traffic, and the other half comes from SEO and affiliates. In many ways, it’s the culmination of everything I have been working on since 2016.
BREAKING BACK INTO REAL ESTATE
By mid-2021, things were humming along nicely.
Through my experience with low and especially high-ticket drop shipping, I learned how to build systems, hire, and train. I was making a solid living, and I had some time on my hands.
I’ve always had an interest in real estate and decided it might be time to branch back out into the space – I was a realtor once, remember?
I remember discussing numbers with investors who would get these amazing deals, and there I was working for peanuts. I decided that this time I wanted to be on that side of the table, and I could get there by utilizing the marketing and systems skills I had learned.
A year later, I have done 7 flips, and have generated hundreds of thousands of dollars in gross equity for my partners and I.
SIREN MONEY AND THE FUTURE
And that brings us up to the present. I launched Siren Money in Spring 2022 to help provide you with the resources, tools, and guides to help you succeed.
I want to provide you guys with all the information I didn’t have when I was getting started so that you can avoid some of the pitfalls I fell into during my journey.
And where do I see things going in the future?
The high-ticket dropshipping store will keep humming along. More real estate flips. Taking the profit from more active businesses and reinvesting them in more passive ones – like niche sites and rental properties.
Speaking of which, I’d like to launch more niche sites, now that I have more experience building out businesses in general.
Regardless, I’ll be sure to update you guys each step of the way.
Anyways, thank you for reading my story, and welcome to Siren Money!